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Top Features Car Buyers Are Looking For In a New Car



Are you considering purchasing a new vehicle this year? Before you begin the journey of looking for the perfect vehicle, consider the factors below from autoinsurance.com to help you make an informed decision.


These were the top categories from a survey where consumers shared their wishes and priorities.


● Vehicle price

● Fuel and engine efficiency

● Safety rating

● Make or model

● Maintenance and repair expenses

● Insurance costs

● Appearance and color


Vehicle Price

Used car shoppers were more likely to say the price would be a critical deciding factor than a new car shopper. Though vehicle price is a very important factor, consumers are more concerned about fuel efficiency and safety.


Fuel and Engine Efficiency

One in five shoppers stated that fuel/engine type is a primary factor when choosing a car. They were split between electric/hybrids and gas-powered engines. With electric vehicles (EVs) so widely available, they are becoming more popular and more affordable.


These were the most sought-after engines and efficiency features.

● Electric or hybrid engine

● Automatic transmission

● All-wheel or four-wheel drive

● Gas-powered engine

● Adaptive cruise control


The most desired auto tech features were:

● Built-in navigation

● Bluetooth connectivity

● Remote start

● USB outlets

● Wireless device charging


Drivers like the convenience of integrating their phones with their cars. Navigation systems were the most-desired technical feature, but there is still a lot of skepticism about self-driving cars. People still want to keep their hands on the wheel and remain in control of their driving experience.


Safety Rating

Modern autos are safer than ever. Consumers are seeking cutting-edge features to protect their families on the road. Features such as the ones below are on the top of the list. Airbags have been a requirement in ALL vehicles since 1999, so they are not an option in vehicles now.


● Backup camera

● Blind-spot monitoring

● Automatic headlights

● Parking sensors

● Automatic braking systems (ABS)


Backup cameras are probably the most sought-after safety feature. They have prevented many parking lot accidents and also have prevented many children from being hit by a car while backing up.


Make or Model and Dealership Reputation

According to research by LexisNexis Risk Solutions, 107 million garages throughout the U.S. were surveyed and found that 51% of new car buyers in 2023 remained loyal to the brands they already owned. And based on a recent study by SalesFuel, dealership reputation is everything according to 59% of survey respondents. Used car buyers are not as likely to be brand loyal.


Maintenance and Repair Expenses

Here are four maintenance questions to ask when purchasing a new car.

● What type of oil does it use and the cost of an oil change?

● What is the cost of new tires?

● What is the cost of all scheduled and recommended maintenance and repairs for the first 100,000 miles?

● What does the Manufacturer Warranty cover and for how long?



The Branded App by Patriot is designed to provide security, establish a direct non-invasive connection to the consumer, and generate ROI. Staying connected to the consumer on a regular basis is the key to staying on top of security, maintaining a relationship, and sending service reminders and coupons.


Insurance Costs

Seventy percent of auto buyers said they preferred getting an insurance quote before purchasing a car. They also consider bundling policies with other coverage (home, life, and health) to save money. People under 30 are twice as likely to say that car insurance costs are a top deciding factor than those who are over 50 since the younger group tends to have higher insurance costs.


Appearance and Color

Research has found that nearly 60 percent of consumers identify color as a major factor in their vehicle-buying decisions. Automakers continue to sell most of their cars (nearly 75 percent) in conservative colors such as white, black, gray, silver and natural followed by reds, blues, and greens.


For personalized strategies to enhance dealership success and foster customer loyalty, reach out to ROI By Patriot at sales@roibypatriot.com or call 833-726-0767. They would love to talk with your managers about the branded app that can assist your consumers and help them have a long-term experience and return for their auto maintenance and future purchases.

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