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Mitigating The Impact Of An Economic Turndown

The economy ebbs and flows, depending on many factors. But how do we manage these business cycles in the auto industry? Mitigating the impact of an economic turndown can be challenging for dealerships of all sizes. The bottom line is this - you must stay in touch with your customers. Consider these ideas that can help your dealership retain customers and even bring in new ones. Most of this can be accomplished through your branded app by Patriot.

· Offer perks and maintenance reminders on the branded app that other dealers are not offering. This will give you an advantage in the auto industry.

· Lean into your existing relationships. Reach out to them occasionally to build

relationships and let them know you care. Good relationships with customers will lead to repeat business and referrals. This can be done through a phone call, a text, or an email.

· Let customers know you care by letting them know you’ve got this. They need to

know that you have their back. Everybody is busy. Let them know that they can rely on you.

· Offer value through couponing. Offer coupons that are attractive to current

customers.. People appreciate exclusive offers. Let them know you value their business by making them part of the club.

· Offer Vehicle Service Contracts and limited warranties. If something goes wrong

offer something to ensure that you can make it right.

· Offer a referral program through your dealership. This is a win-win for both the

current customer and a new customer.

· An email campaign can be successful for your dealership. You can invite

customers to come in for special events. Offer drawings with nice prizes. Giveaways are great during holidays.

· Consider an in-house party several times a year – possibly on a holiday. This draws in more people to shop for new vehicles more than any other time of the year.

Remember a dealership that prioritizes its customers' experience can lead to

generational success. Investing in your brand and offering real value to your customers will create repeat customers and referrals. The experts at Patriot Asset Management can customize a plan to help your dealership’s ROI increase exponentially. Your journey toward enhancing customer loyalty and dealership success begins here. For additional information, contact Patriot Asset Management at or call 833-726-0767.


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