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Revving Up Engagement: Driving Success with March Madness and GPS Innovation

Tap into the excitement of "March Madness" to boost customer engagement at your dealership! With the NCAA Division 1 men’s basketball tournament in full swing, now is the perfect time to connect with customers and drive business growth.

Did you know? "March Madness" traces its roots back to 1939 when sports writer Henry Porter first coined the term, initially referring to a high school basketball tournament. Over the years, it evolved into the iconic NCAA tournament we know today, captivating audiences nationwide.

Today, "March Madness" isn't just about basketball—it's a cultural phenomenon. The tournament brings together millions of fans from all walks of life, fostering camaraderie, friendly competition, and shared excitement. So how do you get in on the excitement?

At your dealership, you can harness the enthusiasm to drive customer engagement and loyalty by utilizing a branded app by Patriot. Offer exclusive "March Madness" perks to customers, such as providing customized coupons tied to tournament milestones. Additionally, tailor incentives to create buzz and build loyalty, whether it's offering free oil changes for pool participants or premium rewards for those who reach the "Final Four" round. Don't forget to extend the excitement to customers' families with basketball-themed gifts and interactive experiences at your dealership.

Maximize your dealership's ROI and customer satisfaction by embracing creative strategies that resonate with your audience. Let us build your branded app so you can focus on your customers and your legacy.

For additional information, contact Patriot Asset Management at or call 833-726-0767.


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