The Three T’s
While people choose dealerships for a variety of reasons, Time, Transparency, and Technology are consistently ranked as the most important.
Time
Customers have very busy lifestyles and schedules. Most have had negative customer service experiences with other dealerships, and they are looking for an outstanding experience. Be mindful of it. Keep the sales pitch tight, answer their questions directly and quickly. Don’t kill their whole day sitting around the sales floor.
Transparency
Provide transparent pricing for vehicles, including all fees and charges. Avoid hidden fees. Maintain an updated and detailed online inventory that accurately reflects the vehicles available for sale. Offer free access to vehicle history reports. Encourage customers to conduct pre-purchase inspections by independent mechanics. Building trust with your customer will keep them coming back. There is nothing more valuable than trust, and it goes both ways.
Technology
Features like Apple CarPlay and Android Auto compatibility, Bluetooth connectivity, touchscreen displays, voice recognition, navigation systems, and robust audio systems are no longer a luxury but considered standard. So what impactful technological service does your dealership offer? How do you stay connected and build a relationship with your customers? A branded app that offers stolen vehicle protection via GPS, maintenance notifications, and loyalty coupons could be the answer to the question of what sets you apart from your competitors and wins your customers loyalty.
The experts at ROI By Patriot can customize a plan to help your dealership’s ROI increase exponentially. Your journey toward enhancing customer loyalty and dealership success begins here. For additional information, contact Patriot Asset Management at sales@roibypatriot.com or call 833-726-0767.